Having a significant refined look, luxurious fabrics, characteristic prints and multifunctional possibilities; Aga's clothing is designed to stand out from the crowd.

"My designs can be experienced in more than one way," says Rivka Uzan Fafner, the creative director of U-R Design. "I design for individualistic women with a lust for freedom of expression."

The brand name Aga is written in runic signs, the ancient Viking script Futhark 16. Having lived in Denmark for several years Rivka was inspired by the similarity between the Hebrew letters that spell Aga, and the runes. Each Viking rune has its own magic meaning, and the runes combined in the word Aga, spell "the divine light of inspiration."